Customer Relationship Management - About colors | CRM - CRM - Manage Customer Relationships

CRM News WSJ Profiles Salesforce’s Susan St. LedgerDreamfactory offers a new set of utlities for Salesforce usersExecutives talk about the problems in Enterprise SaaSAnother Salesforce Exec Jumps ShipAppirio Cloud Storage for Salesforce.comBuilding New Apps on the Salesforce PlatformTraditional CRM vendor fights back by integrating SharePoint, OutlookWSJ Profiles Salesforce's Susan St. LedgerSalesforce and Google Apps

About colors

Monday, 15 September 2008 16:33

We are excited to see that the color palette for UX Intensive is posted in Colour Lovers !

Colors are a part of everyday life. I use expressions that are associated with colors - I feel blue, I feel pink, it’s in red, etc…
Selecting colors can be tricky since colors can evoke a variety of emotional associations in people.

Here are some of the strategies for creating color palettes for brand ID systems:

Align with brand strategy
Make it distinctive to differentiate
Make it sustainable
Make it appropriate for the business
Make it positive and delightful (or negative and depressing if appropriate)
Make it memorable
Make sure that it works across variety of media

What are your strategies for selecting the colors?

Salesforce Automation System