Salesforce Automation System

Last week, SnapLogic introduced a new solution pack for Salesforce.com, which will allow users to integrate it with their existing applications. That may not be immense news by itself - Salesforce has several other integration companies in its AppExchange program - but it is interesting because SnapLogic is developing these solution packs for other CRM solutions, too (their first CRM solution pack was for SugarCRM). Chris Marino, SnapLogic’s CEO, pointed out the idea that these solutions would enable companies with multiple CRM systems- and let’s face it, there are many of them out there - to finally reconcile the data silo’ed in these systems and spread the power of the data captured in them throughout companies. He also said SnapLogic is “paddling like crazy” to create more of these packs, meaning that soon switching between SaaS CRM vendors could be much easier than it’s been in the past.